Responsible Hoteliers Summit 2025

It was a great honour to participate and speak at the Responsible Hoteliers Summit 2025!

Marwa S. A. and I shared insights on luxury resort hashtag#sustainability best practices and the realities behind them.

Our focus was on how we built authentic hashtag#community engagement.

Six Senses, Southern Dunes, Red Sea Global being in a remote location meant we couldn’t just “launch” initiatives and expect automatic buy-in.

For us to be credible, trusted and effective we needed to take time to understand the culture, respect local knowledge, build relationships and create shared value.

How we overcame it:

👂🏾We listened first, before we acted

👩🏽‍💻We co-designed activities with the community.

📚We involved local schools, farmers and youth, so the work belongs to them too

🙋🏾‍♀️We focused on what helps the environment and the people thrive

👀 We made impact visible and reciprocal

This approach has helped us move from “doing sustainability” to the community → to doing it WITH the community.

A special thank you to the organisers, who completely surprised me after the summit with a cake and celebration because I actually travelled to Dubai for this summit on my birthday 🎂✨

Your thoughtfulness truly touched me. Sustainability Kiosk @mariam karim Radhika Arapally Tiffany McGrath Stella Pinto

The aim is leaving a positive legacy in the place where you operate and elevating the people who call that place home.

Thanks Martin Baeuerle for the invite!

hashtag#ResponsibleHospitality hashtag#SustainableLuxury hashtag#RegenerativeTourism hashtag#SixSenses hashtag#SaudiTourism hashtag#CommunityEngagement hashtag#CircularEconomy hashtag#LeadershipInHospitality

NOTE: First published on LinkedIn